SouthWing - Case Study [Quanzhou Government Affairs Center]
The Quanzhou Municipal Government Affairs Center was established by Quanzhou City to deepen the reform of the administrative approval system and promote online approval. It integrates information and consultation, approval and charging, management and coordination, complaints and supervision, and continues to be at the forefront of the province's development and make new contributions to the people.
This new upgrade of the Quanzhou Government Affairs Center uses the Nanyi government affairs comprehensive interactive guidance platform, the combination of the service hall and the computer network, and deploys Nanyi queuing and calling integrated display screen, self-service number collection machine, smart touch query machine, information display screen, information display machine, full-color LED display screen and other equipment to maximize the convenience of enterprises and the public.
Project Background: Pioneering Digital Government Reform
Established to deepen administrative approval reforms and promote online governance, the Quanzhou Government Affairs Center serves as a vital hub for integrating information consultation, approval services, and public supervision. Facing challenges of peak-hour congestion, information asymmetry, and outdated service models, the center partnered with SouthWing to implement a comprehensive smart display solution, aiming to redefine public service efficiency and accessibility.
In the window area of the government service hall, several South Wing queuing and calling integrated display screens are deployed. Through advanced LCD screen technology, real-time and accurate queue information is displayed. Compared with traditional manual calling, it can effectively avoid chaos, noisy and crowded queues during peak business hours.
1. Intelligent Queuing & Navigation Ecosystem
AI-Powered Queue Management:
Dual-Screen Queue Terminals: Deployed at service windows, these 32-inch LCD screens display real-time queue numbers, waiting times, and service types (e.g., "Window 5: Business License Application, 3 waiting"). Paired with voice announcements in local dialects (Fujianese/Mandarin), they reduce queuing confusion by 60%.
Self-Service Number Collection Machines: Equipped with ID scanning and touch-screen interfaces, these terminals enable citizens to retrieve queue numbers and pre-fill application forms in 30 seconds, cutting manual registration time by 75%.
Interactive Navigation System:
Lobby Touch Query Terminals: 43-inch capacitive screens provide 3D floor plans, service process animations, and document checklists (e.g., "Real Estate Registration: Required Documents"). User behavior data analytics optimize service layouts quarterly.
2. Dynamic Information Dissemination Network
Full-Color LED Display Walls:
A 10-meter-wide LED video wall in the main lobby broadcasts real-time approval statistics, policy updates, and success stories (e.g., "20,000+ cross-province approvals processed in 2023"). Content is managed via SouthWing's SW-InfoPublish system, enabling minute-level updates.
Corridor-mounted bar screens display floor-specific services (e.g., "2F: Social Security & Tax Services") with AR navigation arrows, improving wayfinding accuracy from 60% to 92%.
Smart Window Information Displays:
Each service window features a 7-inch LCD screen showing staff profiles, service commitments ("24-hour response"), and real-time evaluation QR codes, promoting transparency.
3. Self-Service Terminal Cluster
Multi-Functional Government All-in-Ones:
These terminals integrate OCR document recognition, e-payment, and video consultation, supporting 150+ services (e.g., business license renewal, social security inquiry). Daily self-service transactions exceed 1,200, equivalent to 4 additional staffed windows.
Elderly-friendly modes offer large fonts, voice guidance, and physical assist buttons, increasing senior usage from 25% to 70%.
Intelligent Feedback System:
Post-service evaluations are collected via touch-screen interfaces, generating monthly reports on service quality. Negative feedback is addressed within 24 hours, driving satisfaction from 78% to 93%.
The application of the SouthWing self-service number collection machine has greatly reduced labor costs, improved the convenience of people handling business, and shortened the waiting time; the self-service number collection machine is not only convenient, but also can guide people online to reasonably allocate processing time, which is convenient and time-saving
product key technologies
Horizontal interactive all-in-one machine
In the lobby service public area, smart touch query machines and information display all-in-one machines are deployed. The equipment displays hall information introductions, service guides, latest announcements, etc. to the public in an interactive form. Through the public's information query, the public's preferences and habits are collected, and data statistics and analysis are performed to facilitate better services to the public in the future!
Information display machine
The South Wing full-color LED display screen is deployed in the corridors, public areas and floors of the government service center. The screen plays pictures, videos, documents, weather, date and other information to release information such as corporate image videos, product introduction videos, news information, etc., which better displays the overall image of the service hall.
Transformation Outcomes: Quantifiable Efficiency Gains
Service Speed:
Average waiting time reduced from 35 to 12 minutes; complex approvals (e.g., enterprise registration) shortened from 3 days to 4 hours.
"One-trip completion" rate for high-frequency services increased from 55% to 89%.
Operational Savings:
60% reduction in paper materials, saving ¥150,000 annually in printing costs.
30% decrease in staff workload, reallocating 12 full-time equivalents to advisory roles.
Public Impact:
Monthly service capacity expanded by 40%, handling 30,000+ more citizens without physical expansion.
Positive media coverage increased by 200%, positioning Quanzhou as a provincial smart governance model.
SouthWing's Technical Edge in Smart Governance
Proprietary Technology Stack:
SW-GovLink integration platform connects with Fujian's "Min Zheng Tong" provincial system, enabling real-time data synchronization.
Patented anti-glare display technology ensures 24/7 readability in high-light environments (Patent No. ZL202230678901.2).
Reliability & Scalability:
Industrial-grade hardware with 50,000-hour lifespan and remote maintenance capabilities.
Modular architecture supports phased upgrades, as seen in Quanzhou's 2023 expansion to 5 additional floors.
Compliance & Security:
Meets China's Classified Protection 2.0 Level 3 standards for government data.
Multi-level access controls ensure only authorized staff modify sensitive information.
Future Vision: From Digital to Intelligent Governance
Phase II will introduce:
AI-Powered Document Review: OCR+NLP systems auto-check application materials for errors, reducing manual verification by 50%.
VR Government Hall: Virtual reality simulations allowing citizens to practice procedures remotely before visiting.
Predictive Service Analytics: Forecasting peak hours and staffing needs based on historical data, optimizing resource allocation.
Since its operation, Quanzhou Government Affairs Center has continuously streamlined administrative approval service items, optimized approval service processes, improved approval service operation mechanisms, greatly improved work efficiency and service quality, achieved good economic and social benefits, and received unanimous praise from enterprises and the public.
Conclusion
Through SouthWing's smart display solutions, the Quanzhou Government Affairs Center has transformed from a transactional hub to a citizen-centric smart service ecosystem. As stated by the center's director: "This isn't just about technology-it's about using digital tools to restore public trust in governance." The project exemplifies how intelligent display technologies can bridge the gap between government efficiency and people-centric service.
Guangzhou SouthWing Information Technology Co., Ltd. was established in 2011 and is headquartered in Guangzhou Science City. It is a national high-tech enterprise, a small giant enterprise in Guangzhou, and an excellent software enterprise in Guangzhou. The company has been committed to providing solutions for commercial display systems. On the self-developed system platform, it integrates industry applications to provide merchants with one-stop software and hardware product development, production, sales and services. Our philosophy is to make the vision full of wisdom and let information serve life.