SouthWing - Case Study [Maoming High-tech Zone Government Service Center]
Maoming Municipal Government Service Center is a first-class public welfare institution directly under the Government Service Data Management Bureau. It is responsible for the consultation and guidance, receipt and delivery, electronic acceptance of comprehensive business, and coordination of background approval at the comprehensive service window of the service hall of the Municipal Administrative Service Center.Adhering to the concept of pioneering and innovation and actively promoting "Internet + Government Services", Maoming Government Service Center has applied Nanyi Smart Government Comprehensive Display Solution to comprehensively build a one-stop service platform, reform, simplify and optimize public service processes, improve the comprehensive ability of the park to serve enterprises, and establish a distinctive brand of high-tech zone enterprise services.
In order to achieve information interconnection and interoperability, the government service hall has deployed the SouthWing self-service integrated machine to help provide convenient services to businesses and the public and reduce waiting time. After the public handles the corresponding matters with one click through the smart touch device, the background system will automatically form a queue and intuitively display the information on the queue call display screen.
the queue calling display screen
The application of queue calling display screen can effectively avoid crowded queues, chaotic order and other phenomena on site. It transmits queue information to the display terminal through information technology and provides real-time voice calling service, so that people can relax while waiting and control their queue information in time.The smart government affairs queuing system adopts a unified management and centralized control approach for all scenarios, forming a digital and intelligent office operation model, which greatly reduces the workload of staff and allows them to have more time to provide better services to the public.
1. Project Background: Overcoming Traditional Administrative Challenges
As a key public service institution, the Maoming High-tech Zone Government Service Center faced critical pain points:
Inefficient Queuing: Peak-hour waiting times exceeded 90 minutes due to manual queue management.
Fragmented Information: Disparate systems caused data silos, leading to repeated document submissions.
Low Transparency: Lack of real-time service tracking frustrated citizens and hindered supervision.
The center aimed to establish a "one-stop" service platform, aligning with Guangdong Province's digital government initiative to simplify procedures and improve accessibility.
2. SouthWing's Intelligent Government Solution: A Holistic Approach
SouthWing implemented a three-tier solution integrating hardware, software, and service ecosystems:
2.1 Self-Service Terminal Ecosystem
Multi-Functional Self-Service Machines
Deployed 12 touch-screen terminals supporting 200+ services, including business registration, tax filing, and social security inquiries. Citizens can complete procedures in 3 steps:
Scan ID/QR code to access personalized service portals
Submit documents via built-in scanners/printers
Receive electronic receipts instantly
Efficiency Impact: Routine services now take ≤5 minutes, 80% faster than manual processing.
24/7 Self-Service Zone
A dedicated 50㎡ area with 6 unattended terminals enables after-hours services (e.g., license renewals, bill payments), extending service availability from 8 to 24 hours.
2.2 Intelligent Queue Management System
Real-Time Queue Display Network
32 high-brightness displays across 8 service zones show:
Current queue number (e.g., "No. 1004, Window 7")
Expected waiting time (calculated via AI traffic prediction)
Service category tags (e.g., "Social Security," "Business Licensing")
Innovative Features:
"Missed Call Recall": Automatically re-queues absent citizens within 15 minutes
"Priority Channel": Dedicated queues for elderly/disabled citizens with one-click assistance
Voice Broadcasting Integration
Customizable voice prompts in Mandarin and local dialect reduce visual dependency, improving accessibility for non-literate users.
2.3 Interactive Service Evaluation System
Post-Service Feedback Terminals
16 touch-screen evaluators at service windows allow citizens to rate:
Service attitude (1-5 stars)
Process clarity
Waiting experience
Data Utilization: Feedback is analyzed in real-time to:
Identify training needs for staff
Optimize service workflows
Publish monthly evaluation reports for public transparency
In order to effectively improve the quality and efficiency of government service, strengthen social supervision, and achieve full coverage of supervision with "one person, one code, one matter, one evaluation", the evaluator system can evaluate the staff's work style, service awareness, and work efficiency. Improving work problems in a timely manner through feedback is the key to the government service center's doing a good job in public services, improving management levels, and enhancing its own image.
3. Technical Core: Enablers of Digital Transformation
3.1 Unified Data Integration Platform
Cross-System Interoperability
SouthWing's middleware connects 12 disparate government systems (e.g., tax, social security, business registration), enabling:
Single-sign-on (SSO) for citizens
Automatic document verification across departments
Real-time data sync between front-end displays and backend systems
Data Visualization Dashboard
A command center displays:
Daily service volume by category (e.g., 420 business registrations/day)
Average processing time trends (down from 22 to 7 minutes)
Staff performance metrics (e.g., 98% service completion rate)
3.2 Edge Computing for Real-Time Responsiveness
Localized Data Processing
Edge servers in the service hall handle 80% of data processing, ensuring:
<1-second response for queue updates
Stable operation during network outages
Reduced cloud dependency (cost savings of ¥120,000/year)
3.3 Energy-Efficient Hardware Design
Intelligent Power Management
Displays auto-adjust brightness based on ambient light, saving 40% energy vs. traditional screens (annual savings: ¥35,000).
Long-Lifespan Components
Industrial-grade panels with 60,000-hour lifetimes reduce maintenance costs by 65%.
4. Implementation Outcomes: Redefining Public Service Excellence
4.1 Citizen Experience Enhancement
Wait Time Reduction: Average waiting time dropped from 90 to 28 minutes, with 75% of citizens completing services within 30 minutes.
Accessibility Gains: Self-service device usage among elderly citizens (≥60 years) increased from 12% to 39% via simplified UIs.
Transparency Boost: 92% of citizens reported knowing their service status in real-time, up from 31% previously.
4.2 Government Efficiency Metrics
Staff Productivity: 30% reduction in manual workload, enabling redeployment of 8 staff to consultative roles.
Paperless Progress: 85% of services now processed digitally, saving 1.2 tons of paper monthly.
Service Coverage: After-hours self-service handles 15% of daily transactions, expanding accessibility beyond work hours.
4.3 Industry Leadership & Replication
Regional Benchmark: Recognized as a "Digital Government Model Project" by Guangdong Provincial Government, attracting 26 delegations from sister cities.
Scalable Solution: SouthWing's system, with 20% lower TCO than competitors, was included in Guangdong's "Grassroots Digital Transformation Guidebook."
5. Future Vision: Building a Smart Governance Ecosystem
The partnership will evolve to:
AI-Driven Process Optimization: Introduce RPA for repetitive tasks (e.g., document classification) to reduce processing time by 50%.
Mobile Service Extension: Launch a "Maoming Smart Gov" app for pre-submission of documents and real-time queue tracking.
Big Data Analytics: Leverage service data to predict citizen needs (e.g., seasonal business registration surges) and proactively allocate resources.
This case exemplifies how intelligent display solutions can transform bureaucratic processes into citizen-centric services. SouthWing's technology not only streamlines operations but also fosters a culture of transparency and continuous improvement in public administration.
Guangzhou Nanyi Information Technology Co., Ltd. was established in 2011 and is headquartered in Guangzhou Science City. It is a national high-tech enterprise, a small giant enterprise in Guangzhou, and an excellent software enterprise in Guangzhou. The company has been committed to providing solutions for commercial display systems. On the self-developed system platform, it integrates industry applications to provide merchants with one-stop software and hardware product development, production, sales and services. Our philosophy is to make the vision full of wisdom and let information serve life.